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All L.A. is indeed a stage for some big media playahs. But you don?t have to be Shakespeare or Martha Stewart to create your very own domestic drama.? No; we?re not talking house warmings or flash pool parties; we?re talking about staging your house. To sell it.? Because high drama will almost certainly guarantee you a higher selling price.
Put yourself in a buyer?s shoes a second. Remember the most important thing you felt when you decided your current house would become your home? Emotion. Or more specifically, an emotional connection that said ?home? to you. A house is more than functional: it is a place designed to fulfill deep psychological human needs and desires.? It?s why they call home ownership ?the American dream?.
So if you want to maximize your home?s sale price, your need to maximize the emotional value of your property. ?How? ?By creating an environment for the prospective buyer in which they can imagine themselves in that space. House staging? -if executed correctly- is a great way to solidify that emotional bond between a prospective buyer and your property. Note the caveat, ?if executed correctly?! Buyers typically formulate a first impression immediately upon entering a home, so it?s important to stage in a way that actually adds value. ?Staging can help you sell your house more quickly and for more money! Here are five tips for staging your property:
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GO PRO
Don?t be turned off by the idea of professional staging. We live in the media capital of the world, people! Imagine all those underemployed set dressers and designers from film and TV who would love to go to work on your house. There are also companies that specialize just in house staging. If you can?t afford a pro, or you?re dying to self-stage, make sure you at least get a second set of eyes to check your work. The DIY approach has its advantages.? No one knows your house?s strengths and weaknesses better than you. Your involvement can help bring authenticity to the staging process. But don?t be afraid to ask for help or an honest second opinion.
SET EXPECTATIONS
Whether you go pro or solo, the staging process needs to be thorough, yet honest in its presentation. You don?t want your house to literally come off like the set of MODERN FAMILY; you want it to feel welcoming; a place where people actually live. The trick is to find a balance between perfection and comfort.? If you have fabulous designer furniture, but it?s arranged like a museum, you?re potentially short-circuiting the buyer?s emotional connection to your house. Don?t go overboard with the process, e.g., champagne on ice and two glasses ?casually? left out on the coffee table. Let the buyer organically ?feel the real?.
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SLAP IT ON
One of the most important aspects of any staging is color ? as in what?s on your walls.?? It sounds like an old trick (and it is), but slap on a fresh coat of paint for best buyer response. But don?t just throw up any color (after all, there?s fifty shades of grey!). Do your homework and make choices that will make your house feel warm and inviting. Forget the banana yellow breakfast nook or tangerine bathroom.
NEVER GO HOME EMPTY
If you take one piece of advice from this blog, let it be this. Never, ever under any circumstances, show an empty house.? Why? It leaves both too much and too little to the buyer?s imagination.? On the ?too little? side, rooms can look smaller when they are empty as opposed to when the space is filled with well-placed furniture. In the ?leaving too much? category, you?re asking the buyer to make too big of a leap of imagination when they step into an empty house. Instead of presenting a tangible atmosphere of comfort and design, you are asking a prospective buying to hyper-visualize. The space will feel cold and vacant, allowing your buyer to fixate on scuffs on the floor, paint splashes on the window, etc.. ?The stressful reality of the financing process or moving day might cloud the client?s mind instead of good happy feelings about the enticing atmosphere of a beautiful home.
GET FRESH WITH THE BUYER
The little things can be a big factor in the sale of your house. You can create a genuine home atmosphere with just a few minor touches. ?Add fresh plants and flowers, for example. They look great and give off a better aroma than the Pine Sol you just used to get the kitchen floor spic and span. A potential buyer doesn?t want to feel as if they are invading someone else?s personal space, but they also should feel like they are experiencing a habitat that is ?lived in?. Fresh greenery offers an exclamation point for that message you are trying to get across to the buyer without actually saying it, ?i.e., ?BUY ME!?.
Ramsey Shilling, Your Broker for Good, and seller of the finest Toluca Lake Homes and Hollywood Hills real estate hopes you find these home staging tips helpful. Break a leg (not the buyer?s, please)!
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