10 TIPS FOR PROMOTING YOUR BUSINESS OR PRODUCT ON PINTEREST
Pinterest isn?t just a place for bored housewives to find new recipes and cute shoes. As of April 2012, Pinterest had more than 104 million monthly visits from people around the world. The site also currently boasts a 145 percent daily increase in the amount of users, an accomplishment that very few other sites have achieved. High traffic levels like this should not be ignored during online marketing campaigns. You?re off to the right start if you?re already advertising on Twitter and Facebook, but millions of men and women are still waiting to find you on Pinterest.
Visit The Site
Pinterest is unlike any social networking site you have ever seen. Instead of status updates and Tweets, the site is filled with photo after photo of products, places, recipes, and other interesting things. Familiarize yourself with this unique site before you begin working on your advertising campaign. The approaches that work on Facebook and Twitter won?t produce the same results on Pinterest.
Pin High-Quality Photos
Your current online marketing strategy may revolve around well-written words, but that won?t impress most of the users on Pinterest. Pinterest is a visual site, almost like a virtual scrapbook. Many members find that Pinterest is an escape from the lengthy text found in articles and blogs. They come to the site to relax and have fun. Attract their interest with large, vivid photos that don?t blend into the background. Make sure that each photo is crisp and clear, not blurry or hard to see.
Pin Unique Photos
Pinterest isn?t a dumping ground for all the stock photos relevant to your business or product. You want users to look at your photo and think, ?Oh wow, I have?to have this.? Your product doesn?t have to be unique, but your approach does. It doesn?t matter if you are selling the same refrigerator as 500 other businesses on the site if you have a ?Pinnable? photo that attracts repins, likes, and comments. Search the site for similar photos if you aren?t sure whether yours will make the cut or not.
Don?t Be Spammy
Nobody likes to hear - or see - the same thing over and over again. Go easy on the photos and messages about your product. Yes, your product is wonderful, but nobody will care if you bombard them with information about it. It?s okay to pin multiple things each day, but make sure the photos are different. If you only have one product that you want to advertise on Pinterest, make sure that you only pin each photo once. Take pictures from different angles or with different people using the item. Switch the lighting. ?Experiment with sepia tones and other fun editing tricks. Do whatever it takes to create photos that won?t have your viewers searching for the ?unfollow? button.
Choose the Right Category
You wouldn?t advertise a washer and dryer in the travel section, and food doesn?t belong on the part of the site that?s dedicated to fashion. Pick the right category for your photos to ensure that they receive the maximum amount of exposure. Some items can fit into more than one category, so keep that in mind if you are pinning multiple photos of the same item. For example, a mixer could be pinned under Products as well as Food & Drink.
Sprinkle In Keywords ?
Some users know exactly what they want and do not want to waste time browsing different categories to find it. Figure out who your audience is and choose keywords that will appeal to them. You don?t need to focus on SEO or use a keyword tool; remember, you are not writing for the web. Simply put yourself in the mind of your product?s users and think of terms that would bring them to your picture. ?You can also use words in your product description that will draw in fellow Pinners while indirectly promoting your product. Instead of posting a picture of a spatula, pin a picture of cookies and say something like, ?Next time you make your favorite chocolate chip cookie recipe, try using this spatula.?
Interact With Others
Pinterest is not as social as Facebook or Twitter, but some interaction is still expected. Follow users who might be interested in your product or services. Like and repin their pictures. Comment on their photos and boards. Comments should not be spammy; instead of, ?Come check out my products.? say something like, ?Awesome pic.? Focus on them. Now is the time to participate with no expectations rather than promote your items. Users want to feel like you value their interests as opposed to only seeing them as potential customers.
Don?t Hide Your URLs
You can?t advertise on this popular social networking site if your account is banned, so follow all of the rules. Read the TOS carefully before you post any photos or promote your business. Some companies do not allow you to cloak your URLs, so avoid hiding the fact that you are an affiliate when you post your pics. You don?t have to mention that you?re an affiliate in the description, but you may need to keep your URLs in their original format. Guidelines can change frequently, so check for changes often to avoid potential issues.
Create Several Boards
Some companies create one board with a bunch of pictures and think that they?ve done enough. That?s not how Pinterest works. Create several different boards, including a few fun ones. People want to know that you are a human being with hobbies and interests, even if you own a large business. Post pics of tropical islands, yummy foods, and anything else that strikes your interest. Just make sure to avoid controversial things such as religion or politics, unless you don?t mind losing a few customers. Racism and overly sexual photos are always off limits.
Let Others Help
Every great marketer knows that testimonials and unsolicited positive feedback are some of the best ways to advertise a product. Be active on the site to increase the chances of other users sharing your photos. Share your boards on Facebook and other social networking sites to increase visibility. Encourage your customers to help you promote your products by asking them to pin their favorite products from your website. Many plugins are available for websites and blogs that make it easy for people to share photos directly from your site, so explore your options to find one that works well for your page.
Letting your customers help advertise your product on Pinterest can definitely increase sales. Combine your own marketing methods with the help of others, and watch your revenue continue to grow. Social networking is rapidly replacing traditional forms of advertising media, such as television commercials and radio ads. Don?t get left behind - learn how to utilize the marketing potential of Pinterest today.
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