Ad Retargeter Criteo: People Who Click On Ads Totally Aren?t Losers

What kind of person clicks ads? When I talk to ad companies, there's a lot of discussion about how ads are supposed to be relevant, targeted based on user intent, and so on, but I've never entirely shaken the suspicion that the real answer is: Suckers. A company called Criteo just released some research saying that's pretty much a myth. Keep in mind that Criteo offers ad retargeting for e-commerce sites (which usually means targeting ads at people who visited a site but left without making or completing their purchase), so it's not exactly surprising that the company would say this. On the other hand, the research is supposedly based on the 147 million unique browsers who saw a Criteo retargeted in the first seven days of March, so there's some real data here.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/3zHCbwONjHQ/

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