New York, NY (PRWEB) February 2, 2006
With global travel industry leaders such as British Airways, Expedia, Fairmont, Kruger National Park, TUI, Raffles Hotels and Resorts, Marriott, Carnival Cruise Lines and Disney among the first to register their companys .travel domain names, Ron Andruff, president of Tralliance Corporation, the .travel Registry responsible for administering the domain, announced that 16,162 .travel domains have been registered during the first 16 weeks alone.
The revelation took place as Tralliance hosted industry leaders and travel trendsetters from around the world at a gathering in New York City on January 29 to celebrate the highly anticipated official launch of the domain.
With this announcement, the .travel top level domain formally establishes itself in the mainstream of the World Wide Web following completion of the Internet Corporation for Assigned Names and Numbers (ICANN) mandated limited launch phase. The limited launch period demonstrated that all systems are go, which enables the fully operational Registry to now accept .travel registrations from the broad spectrum of the global travel and tourism industry.
The .travel Registry is now open and we are inviting all the worlds travel-related businesses to claim their space on the Internet, said Andruff, before the crowd of influential guests and representatives of .travel domain holding organizations, including the Honorable Charles Lapointe, chairman of the board of the Canadian Tourism Commission (CTC), Birger Backman, president of The Travel Partnership Corporation (TTPC), Vincent Wolfington, chairman of the World Travel and Tourism Council (WTTC), Kathryn Sudeikis, national president and CEO of the American Society of Travel Agents (ASTA) and Peter de Jong, president and CEO of the Pacific Asia Travel Association (PATA).
As the logical expansion of the domain name system and technology advancements continue to propel the Internet revolution, the travel industry the largest industry in the world is the first to make a unified effort to remove their products and services from the anonymity of the .com Web to institute its own identity through an industry-specific space on Internet, continued Andruff. .travel is now a permanent part of the foundation of the World Wide Web. As travel and tourism businesses register their .travel domains they are not only reshaping the next generation Internet but making history by playing their role in this defining moment in the evolution of travel industry.
Tralliance has taken a very methodical approach throughout the introduction of the .travel domain and has enlisted the support of more than 120 travel associations to assist in the process, said Backman. Averaging 1,000 domain names per week at this stage clearly indicates a high level of enthusiasm throughout the industry. And while no one expects this pace to continue, it certainly demonstrates that the .travel space will continue to populate in a robust fashion over the next decade, he said.
Andruff noted that the Registry is pleased with the adoption rate and that the current number of registered domains after only 16 weeks almost tops that of all other Sponsored Top Level Domains combined, including those that have been in existence more than five years.
Canadian Tourism Commission Spearheads Innovative Domain Strategy
Concurrent with the launch of .travel, the Canadian Tourism Commission (CTC) has announced an innovative new marketing communications strategy in support of the Canada Keep Exploring brand campaign. The new initiative will result in the creation of the nationally-focused travel portal, Canada.travel, which will debut for consumers in the second quarter of 06.
According to Michele McKenzie, president and CEO of the CTC, by consolidating our Canadian tourism assets under the Canada.travel domain, the CTC, along with the Tourism Industry Association of Canada (TIAC), the Association of Canadian Travel Agencies (ACTA), the Hotel Association of Canada (HAC) and other tourism-related organizations, provinces, cities, and communities, will provide a unified and easy-to-navigate online world of travel for consumers and businesses alike to explore Canada.
The Canada.travel domain name will be the foundation of the new Canadian travel portal, says Jens Thraenhart, the CTCs new executive director of marketing strategy and customer relationship management. The initiative will give the CTC the necessary platform to execute a consumer-centric strategy enabling us to facilitate a value exchange between travelers to Canada and industry partners. Canada.travel will increase awareness of Canada as a prime tourism destination, drive tourism revenues, and build strong relationships with our consumers.
An early supporter of the .travel concept, the CTC has also worked to protect the integrity of the domain for consumers by ensuring the protection of all Canadian place names and encouraged Canadian travel destinations to secure their rightful names in the .travel Internet space. The CTC understands the intrinsic value of the industry domain and continues to be a global innovator by setting the pace for .travels strategic utilization, said Andruff.
We envision Canada.travel as much more than a domain name, adds McKenzie. We see it as a valuable portal to promote Brand Canada and enhance Canadian e-commerce for decades to come.
Contacts:
Noel Perkins, YPB&R Public Relations, 407-838-1797, noel_perkins-at-ypbr.com
Jeanette Chin, YPB&R Public Relations, 407-963-5139, jeanette_chin-at-ypbr.com
About Tralliance Corporation
Tralliance Corporation is a wholly-owned subsidiary of theglobe.com (otcbb:tglo) that, as the .travel Registry, develops products and services to promote the efficiencies and convenience of e-commerce for travel and tourism companies on the Internet. Designed to serve the global travel and tourism community, the major aims of the .travel sponsored Top Level Domain (sTLD) are improved Internet identity, creation of advanced distribution channels, and the establishment of a strong trust factor between the industry and its customers. For more information visit http://www.tralliance.travel, or http://www.travel.travel.
Safe Harbor
This press release includes forward-looking statements related to theglobe.com, inc. that involve risks and uncertainties, including, but not limited to, risks and uncertainties relating to integration of newly acquired businesses and assets, product delivery, product launch dates, risks relating to the Internet, development and protection of technology, the availability of financing or other capital to fund its plans and operations, the management of growth, market acceptance of our products, our ability to compete successfully against established competitors with greater resources, the uncertainty of future governmental regulation (particularly as it pertains to the Internet), pending litigation and other risks. These forward-looking statements are made in reliance on the ?Safe Harbor? provisions of the Private Securities Litigation Reform Act of 1995. For further information about these and other factors that could affect theglobe.com's future results and business plans, please see the Company's filings with the Securities and Exchange Commission, including in particular our Annual Report on Form 10-KSB for the year ended December 31, 2004 and our quarterly report on Form 10-Q for the fiscal quarter ended September 30, 2005. Copies of these filings are available online at http://www.sec.gov. Prospective investors are cautioned that forward-looking statements are not guarantees of performance. Actual results may differ materially and adversely from management expectations.
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